Bio
I crave insight
I break problems down and build solutions up.
My recipe is two parts why and one part why not.


Personas
Journey Mapping
Omnichannel Journeys
User Interface Principles
Usability Testing
Clients
UNiDAYS
National Grid
IAEA
BNP Paribas
Barclaycard
BG Group
MAA
LV=
GSK
DHL
Network Rail
RB
Swiss Re
Novartis
[unex_ce_button id="content_xhcwv848h" button_text_color="#000000" button_font="semibold" button_font_size="20px" button_width="auto" button_alignment="center" button_text_spacing="0px" button_bg_color="#ff957c" button_padding="15px 60px 15px 60px" button_border_width="1px" button_border_color="#000000" button_border_radius="0px" button_text_hover_color="#ffffff" button_text_spacing_hover="2px" button_bg_hover_color="#000000" button_border_hover_color="#000000" button_link="https://adamgraydesign.com/showcase/" button_link_type="url" button_link_target="_self" has_container="1" in_column=""]Work Examples[/ce_button]