Animation storyboard

Reckitt Benckiser needed help communicating the importance of baseline data when reporting product performance internally. Often their sales figures did not measure from a baseline and so the insights were misleading.

Starting with a provided audio script, the goal was to pick out the key points and bring them to life visually.

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A sample of the script was designed and storyboarded so we could work with the creative team to create the full animated presentation.

Work examples